How to Market to Retailers
We do our best to advertise our suppliers to the retailers but you can't rely on us to do it all. 
 
Below are examples of how some of your fellow exhibitors are advertising to the retailers. This gives the supplier added exposure as they are able to showcase their lines better than we can.

 

Create an email blast
Let your subscribers know about updates and new lines available. Include the show you will be attending so they can stop by and see it in person. Don't forget to include your social media links!

Finally the styles you've been waiting for at the
IJO Show  |  RJO Show  |  Diplomat Show

Let's be social!
FACEBOOK   |   INSTAGRAM   |   PINTREST 

Give them a reason to open your email
The retailers get emails all day from suppliers showcasing collections and updates. After a while,  they'll stop paying attention.  So offer different topics to entice them to open your email. The below exhibitor has an upcoming show in Pittsburgh and instead of advertising their new collection, they started off with restaurants in the area. Now that's something the retailers are interested in!

 

     BEST RESTAURANTS IN PITTSBURGH     

Point Brugge Cafe

Point Brugge Café opened in the Point Breeze neighborhood of Pittsburgh’s East End in January 2005. Its Belgian-inspired cuisine, fresh ingredients and reasonable pricing made it an instant hit with the neighborhood and beyond. Point Brugge is consistently rated one of the top restaurants in the area by major publications and social media sites.

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